Best time to post on LinkedIn in 2026

LinkedIn is the most "office hours" of the big networks, and the data reflects it. Here's what the 2026 studies say and how to apply it.

What the studies found#

Times are in the viewer's local time.

The studies agree on midweek and disagree on the hour. Hootsuite's early-morning result probably reflects people catching up before work; Sprout's and Buffer's reflect the afternoon slump. Test one of each.

Profiles and Pages behave differently#

Personal profiles and company Pages reach different people in different ways: a profile's posts go to its connections and followers, a Page's to people who follow the company. The studies above rarely separate the two, so if you manage both, test times for each on its own rather than assuming one schedule fits both.

How often to post on LinkedIn#

LinkedIn's own guidance for Pages is that companies that post weekly see a "2x lift in engagement". LinkedIn doesn't publish its method, but the message is clear: consistency beats bursts. LinkedIn staff have also said each post is judged on its own, so posting more often won't drag down your other posts.

How to find your best time#

1. Open your post analytics, or your Page analytics for a company Page, and note when your best posts went out.
2. Pick two slots, such as Tuesday late morning and Wednesday afternoon, and post comparable content in each for a month.
3. Compare impressions and engagement per post, then keep the winner.

Scheduling LinkedIn posts#

LinkedIn's own scheduler lets you plan up to three months ahead, one account at a time. LinkedIn has said its algorithm doesn't care which tool you schedule with. Kairoset schedules profile and Page posts together with your other channels, and can add a first comment, a common place for links.

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